Selected engagements.

Dual-badge Microsoft & GitHub role. I work with CxO, CTO, and engineering leadership across EMEA on the shift to frontier, agentic software development — organising for fast flow, platform engineering, and the culture change it demands. Customer insight here shapes Microsoft and GitHub developer tooling, go-to-market, and sales strategy.

• →Advise executive leadership on end-to-end AI-era engineering strategy
• →Feed customer insight into Microsoft & GitHub developer-tooling roadmaps
• →Drive developer-productivity scale programs and vision across EMEA

Part of the Global Black Belt org — unblocking deals, accelerating customers, and enabling sales teams across EMEA. Focused on developer productivity with Azure, AI, and GitHub, mostly in fintech, health, telecom, and ISVs.

• →Built a 12-week adoption program driving GitHub Copilot adoption for large developer populations
• →Created content, workshops, and Platform Engineering guidance
• →Drove incubation of new products and practices with product teams

Led the DevEx team responsible for platform strategy, developer productivity, and internal tooling for the e-commerce division.

• →Stood up a developer experience function where none existed
• →Defined platform strategy and golden-path tooling for the engineering org
• →Drove measurable improvements in developer productivity and onboarding time

Founding developer relations for a developer-portal startup, plus an adoption-strategy framework for a second developer-portal company. Positioning, technical product marketing, and community growth — aligning roadmaps with what the platform-engineering market actually cared about.

• →Sharpened category positioning in a crowded IDP landscape
• →Built sales-enablement collateral grounded in real engineering trade-offs
• →Grew speaking footprint at platform-engineering and DevOps conferences

Founding DevRel leader for Backstage, Spotify’s open-source developer-portal platform (now CNCF Incubating). Drove the roadmap with product and engineering, grew the community, and managed the DevRel team.

• →Grew Backstage into the default IDP reference in platform engineering
• →Built the community past 900 contributors and 700+ adopting companies
• →Owned roadmap prioritisation across teams and led the DevRel team

Two roles across Microsoft’s partner and developer organisation. As Partner Technology Strategist, trusted technical advisor to partner CTOs — driving ISV, Cloud Native, and DevOps transformation. As Developer Audience PMM, owned developer-audience strategy and go-to-market for Western Europe: Java on Azure, Cloud Native, and developer tooling.

• →Drove a successful ISV motion in the Netherlands sub, reaching developers through partners
• →Built a programmatic developer-engagement approach: Open Hack, skilling events, coding challenges
• →Organised and hosted Virtual Azure Community Day, SheSharp Community Day, FTWConf